WORLDWIDE HOLDINGS SELANGOR MASTERS SET FOR GLOBAL EXPOSURE VIA LIVE BROADCAST ON ASIAN TOUR TV PLATFORM
Shah Alam, Selangor, Malaysia, July 1: The stature of the Worldwide Holdings Selangor Masters will be amplified as the Asian Tour event will be beamed live for the first time in the tournament’s history this September, organisers said today.
The Worldwide Holdings Selangor Masters has been a popular fixture since joining the Asian Tour Schedule in 2008 and this year, it will enjoy a huge boost when the final two rounds are beamed live to a global audience.
Over 200 countries and 650 million homes will receive the broadcast on the expansive Asian Tour’s worldwide television platform via the Live, Highlights, Golf Show and Golfing World programmes.
Defending champion Joonas Granberg of Finland, who won the tournament last year, will headline the RM1.2 million event (approximately US$395,000) alongside many of the leading Asian Tour players at the resplendent Kota Permai Golf and Country Club from September 5-8, 2012.
For the fifth successive year, Worldwide Holdings, a 100 per cent subsidiary of PKNS, will title sponsor the Selangor Masters. The state-linked company has an impressive portfolio of businesses which include property development and investment, environmental management services and investment holding in Selangor.
Worldwide Holding’s support of the Selangor Masters is part of its Corporate Social Responsibility (CSR) where apart from sports sponsorships, it also supports the underprivileged through various community projects.
“On behalf of Worldwide Holdings, we are delighted to announce the Worldwide Holdings Selangor Masters will be staged on a grander scale with live coverage over the final two rounds. We are pleased to reach this new milestone as it will further enhance our flagship tournament and promote the state of Selangor and Malaysia to a wider and global audience,” said Worldwide Holdings Chairman, Datuk Mohd Arif Ab. Rahman.
“Golf has come a long way in Malaysia and it is our fervent hope that our event will help to further grow the game in the country and across the region. We have seen many worthy champions emerge from the Worldwide Holdings Selangor Masters and it is our hope that another local player will follow in the footsteps of Ben Leong, who won the event in 2008.”
Asian Tour Executive Chairman Kyi Hla Han said the live television coverage will benefit the tournament and sponsors tremendously.
“The live television broadcast will give added value to all sponsors associated with the Worldwide Holdings Selangor Masters as the tournament will be showcased around the world on our vast TV platform,” said Han.
“We are proud to be associated with the Selangor Masters since 2008 and I would like to extend my gratitude to Worldwide Holdings and the Selangor government for their outstanding support in enhancing the sport in the region.”
The winners of the Worldwide Holdings Selangor Masters include Leong (2008), Rick Kulacz of Australia (2009), Angelo Que of the Philippines (2010) and Granberg, who emerged as only the second Finnish golfer to win on the Asian Tour last year.
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